Business Management Essay Example | Topics and Well Written Essays - 500 words - 3

Business Management - Essay Example In order to increase the volume for offerings in the business flooring, the company should consider exploration of possible efficient promotional activities. Market leadership after all is concerned about creating a need for certain product and service offerings (Kotler et al., 1999; Boone and Kurtz, 2006).Considering that the mentioned company in the case is placing higher mark up with its paint business, it is good to start the promotional activity in here in order to create more demands for both flooring and paint offerings. In this specific situation, the company should initiate a strategy such as when the customers purchased higher volume of flooring materials, the prices of paint should be lowered utilizing its higher mark up. This would ensure that the sales of paints would increase and thus its profit while increasing the disposed volume for flooring materials. This is just a matter of creating a need for product or service offerings, which is a form of market leadership. Another important factor is internal which primarily considers the human resource. Control of manpower is important because it ensures corporate success especially high value for customers at the bottom line (Moeller, 2010). As stated in the case, the management and installers usually have conflict when it comes to payment which ends up with customer delays and shoddy works. This is not going to be healthy for the said company in the long run, most especially in building customer relationship. This could not substantially provide them with effective output in providing high value for customers and in the long run this would further result to lower revenue and eventually a slow down of business. The issue in here is not just about financial control, but it substantially involves the right approach to be initiated with effective handling of human resource. The human resource needs to be substantially controlled because it affects how the